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Life Insurance

When people are seriously considering the purchase of life insurance, most recognize there are two important questions to be answered:

    1. Why do people need life insurance?

    2. How much life insurance do they need?
Why do people need life insurance?

People perceive life insurance as a good solution for two types of problems associated with premature death:

    1. Liquidate debt that may include:

        1. short-term current amounts owed for automobiles, credit cards, or medical expenses;

        2. mortgages or rent payments.


    2. Provide benefits for loved ones:

        1. funding a college education;

        2. replacing needed income.
People need life insurance because even after they die, financial needs continue.

How much life insurance do they need?

The agent and client, working together, can determine how much life insurance is needed.

The process involves gathering data to identify current debts and future financial responsibilities.


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